Colin D Gordon

“People only hear what they want to hear”. When the Brazilian songwriter and novelist, Paul Coelho, made this remark, the implication was that, for most of us, if we don’t like or agree with what the other person is saying, we’ll stop listening to them. The Boots pharmaceutical chain, by contrast, offers a rather more […]

“You don’t need a degree in psychology to understand that we humans adore getting something for nothing”. When the Slovak writer, Frantisek Markovic, made this observation on the Forbes global media company’s website, he also pointed out that companies, especially the major international ones, are well aware of this. That’s why, in their quest for […]